TikTok is introducing a updated setting that enables them to lessen the amount of AI-made videos appearing in their feeds. This initiative comes as the company revealed that it currently hosts more than 1 bn content made with AI.
Pilot Phase and Launch
This change is being tested over the coming weeks before a full-scale rollout. This shift aligns with a surge in AI content, spurred by emerging video-generation tools.
AI Content on Other Platforms
It has been noted that almost 10% of the fastest-growing content creators on a popular video site exclusively feature content made by AI. A considerable share of this content is deemed “AI slop”, a term for substandard, bulk-generated content that is frequently nonsensical or bizarre.
“We know from our community that a lot of users enjoy content created using AI tools, ranging from computer-generated images to science explainers, and we intend to give people the ability to see more or less of that, depending on their own choices,” commented a platform representative.
Volume and Proportions
The service shared that there are currently 1.3 billion videos on its service identified as artificially created. Overall, more than 100 m pieces of content are submitted to the service daily, making AI-generated material a minor portion of its total content library.
User Control Features
Members will be able to reduce or increase the amount of artificial media they watch by using the content preference feature in the app and picking the AI content topic. Other topics that can already be adjusted under the tool cover news, style, beauty, and dance.
Content Labeling and Policies
TikTok’s rules require creators to identify “realistic” AI-generated content, and it forbids malicious fake videos of public figures or emergencies. Any believable AI-generated clip that is not labeled can be deleted under its community policies.
Furthermore, the service will from now on apply an “AI-made” watermark to content made using its built-in AI features, or flagged by an industry-wide initiative for identifying artificial media. This measure is designed to help prevent users from seeking to circumvent the tagging system.
AI Literacy Programs
The company is also launching a $2m AI literacy fund for professionals and organizations to create informative material about using AI responsibly. This initiative will benefit charitable organizations dedicated to teaching coding and technology.
Content Safety Approach
The video-sharing app has defended its content review process, during debate over plans to make redundant hundreds of review team members in the UK. It is set to eliminate hundreds of positions in its content moderation division in London, with worker representatives and internet security professionals raising concerns that people are being substituted by machine-led review.
A trust and safety lead clarified that staff-based oversight would remain essential, but automated tools can shield workers by filtering out the most graphic content ahead of it gets reviewed by staff. The platform announced a 76% decrease in explicit and harmful content seen by content reviewers over the previous year due to the use of its AI tools.
“We think that it’s essential to balance people and machines to keep the platform safe,” she said. “We’ll have staff as involved in the system, but we additionally believe it’s very important to minimize viewing of unsafe media as rapidly, which is where a extensive automated help is making a difference operate efficiently.”
